Govtech - Mobile first - SDG goal driven
What is Afrifund?
Afrifund empowers communities across Africa to drive their own sustainable development by providing an innovative smartphone platform for authoring, advocating and funding social change projects - putting the power to create a brighter future directly in the hands of those who envision it.
User journies
With the foundational research completed, a logical information architecture solidified, and initial UI sketches roughed out, I began crafting detailed wireframes that mapped out the user journey. These wireframes not only visualized the core screens and interface elements, but also incorporated the underlying navigational logic and flow that would guide users intuitively through the product.
Sustainable development through social empowerment.
To support understanding of what Afrifund aimed to achieve I created the script and sketched the scenes for this intro video.
Defining the experience
My design process starts with a deep dive into the problem space, analyzing products that address similar issues. With those insights, I develop user personas to guide the creation of intuitive user journeys and craft a logical information architecture.
Prototype and user test
With the first iteration of the user experience solidified, the next critical phase was to craft a comprehensive set of visual requirements. These would serve as the foundation for constructing an interactive prototype - a crucial step for soliciting invaluable user feedback. Armed with these insights, I could confidently embark on the second iteration, further refining and elevating the product to new heights of usability and aesthetic appeal.